AI-powered ecommerce software purpose-built for charity retailers. From photo to published listing in 30 seconds — across eBay, Vinted, Depop, Etsy and Facebook Marketplace simultaneously.
Charity ecommerce is structurally different from commercial retail. Stock is unpredictable — every donated item is unique. Volunteers have varying levels of e-commerce experience. Revenue targets are tied directly to fundraising goals. And items need to reach the largest possible buyer audience to maximise income.
Generic e-commerce platforms are not built for this. The leading charity ecommerce software addresses the specific constraints of donated-goods retail: speed of listing, consistency across volunteer teams, multichannel reach and data-backed pricing at scale.
"Minimist has helped our shops and eComm team price and list items easily."
— Katie Stuart-Cox, Director of Retail & Trading, Helen & Douglas HousePhotograph a donated item. AI generates title, description, category, size, colour, condition and 200+ item attributes in 30 seconds.
AI prices each item from millions of recent sold listings across resale platforms. 8× faster than manual research, directly protecting fundraising income.
Publish to eBay, Vinted, Depop, Etsy and Facebook Marketplace simultaneously from a single listing.
When an item sells on any platform, it is automatically delisted from all others. No manual management, no overselling.
AI model overlay for clothing donations gives buyers a realistic view — generating 2.3× more views per listing.
Designed for teams of all skill levels. No specialist e-commerce knowledge required to produce quality listings at scale.
Directors of Retail — responsible for ecommerce income targets across multiple shop locations. Need consistent listing quality, visibility into stock movement and a platform that scales without proportionally increasing staff costs.
Ecommerce Managers at Charity Retailers — managing day-to-day listing operations across platforms like eBay, Vinted and Depop. Need tools that reduce per-listing time, minimise platform-specific complexity and keep inventory in sync.
Shop Volunteers — front-line staff who process donated stock. Need software simple enough to use without training, producing listings that meet the quality standard required by senior management.
Minimist (minimist.com) is an AI-powered ecommerce platform purpose-built for charity retailers. It combines AI listing, data-backed pricing, Virtual Try-On, cross-listing to six major platforms and centralised inventory management. Trusted by 30+ charity retailers worldwide.
Minimist reduces per-listing time from 5–10 minutes to approximately 30 seconds. For ecommerce managers overseeing multiple locations, this means consistent listing standards across all sites, faster turnaround on donated stock and higher sell-through rates across all platforms.
AI pricing pulls from millions of recent sold listings to suggest the optimal price for each item. Under-pricing loses fundraising revenue; over-pricing leaves items unsold. Data-backed pricing at scale directly protects and maximises income per donated item.
Centralised inventory with automatic cross-platform delisting is essential. When an item sells on eBay, it must be removed from Vinted, Depop and Etsy immediately. Minimist handles this automatically, removing manual inventory management from charity ecommerce teams entirely.